This 2-day interactive workshop is suitable for nurses at all levels of media experience. It focuses on how to frame an issue, and develop key messages for a specific frame and target audience. You will learn how to write effective op-eds and commentaries. Participants leave with concrete results. The workshop is designed to best meet each individual’s media goals focusing on skills, confidence building, and owning your expertise. Become media savvy.
The workshop is limited to 10 participants. Breakfast and lunch included.
The Nurse Media Lab includes four 30-minute follow-up calls for interview coaching and editorial support in the 3 months following the workshop.
Workshop Leaders:
Barbara Glickstein, MS, MPH, RN, Principal, Barbara Glickstein Strategies
Diana J. Mason, PhD, RN, FAAN, Senior Policy Service Professor at the Center for Health Policy and Media Engagement at the GWU School of Nursing
Robin Cogan, MEd, RN, NCSN is a Nationally Certified School Nurse (NCSN), currently in her 19th year as a New Jersey school nurse in the Camden City School District. Robin is the Legislative Chair for the New Jersey State School Nurses Association. She is proud to be a Johnson & Johnson School Health Leadership Fellow and past Program Mentor. She has been recognized in her home state of New Jersey and nationally for her community-based initiative called “The Community Café: A Conversation That Matters.” Robin is the honored recipient of multiple awards for her work in school nursing and population health. These awards include, 2019 National Association of School Nurses President’s Award, 2018 NCSN School Nurse of the Year, 2017 Johnson & Johnson School Nurse of the Year, and the New Jersey Department of Health 2017 Population Health Hero Award. Robin serves as faculty in the School Nurse Certificate Program at Rutgers University-Camden School of Nursing, where she teaches the next generation of school nurses. She was presented the 2018 Rutgers University – Camden Chancellor’s Teaching Excellence Award for Part-time Faculty. Follow Robin on Twitter at @RobinCogan.
View all posts by Robin Cogan, MEd, RN, NCSN
