This 2-day interactive workshop is suitable for nurses at all levels of media experience. It focuses on how to frame an issue, and develop key messages for a specific frame and target audience. You will learn how to write effective op-eds and commentaries. Participants leave with concrete results. The workshop is designed to best meet each individual’s media goals focusing on skills, confidence building, and owning your expertise. Become media savvy.
The workshop is limited to 10 participants. Breakfast and lunch included.
The Nurse Media Lab includes four 30-minute follow-up calls for interview coaching and editorial support in the 3 months following the workshop.
Workshop Leaders:
Barbara Glickstein, MS, MPH, RN, Principal, Barbara Glickstein Strategies
Diana J. Mason, PhD, RN, FAAN, Senior Policy Service Professor at the Center for Health Policy and Media Engagement at the GWU School of Nursing
Robin Cogan, MEd, RN, NCSN is a Nationally Certified School Nurse (NCSN), currently in her 21st year as a New Jersey school nurse in the Camden City School District. Robin is the Legislative Co-chair for the New Jersey State School Nurses Association. She is proud to be a Johnson & Johnson School Health Leadership Fellow and past Program Mentor. Robin is the honored recipient of multiple awards for her work in school nursing and population health. These awards include, 2019 and 2020 National Association of School Nurses President’s Award, 2018 NCSN School Nurse of the Year, 2017 Johnson & Johnson School Nurse of the Year, and the New Jersey Department of Health 2017 Population Health Hero Award. Robin serves as faculty in the School Nurse Certificate Program at Rutgers University-Camden School of Nursing, where she teaches the next generation of school nurses. She was presented the 2018 Rutgers University – Camden Chancellor’s Teaching Excellence Award for Part-time Faculty. Robin writes a weekly blog called The Relentless School Nurse. She also writes a monthly column in My American Nurse, the official journal of the American Nurses Association. Robin’s work is included as a case study in The Future of Nursing Report 2020-2030. You can follow Robin on Twitter at @RobinCogan.
View all posts by Robin Cogan, MEd, RN, NCSN
